
Language in Business, Language at Work
Bloomsbury Academic (Publisher)
2nd Edition
Will be published approx. on 12. November 2026
Book
Paperback/Softback
416 pages
978-1-350-39926-6 (ISBN)
Description
Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.
In addition, this extensively revised second edition includes:
- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.
In addition, this extensively revised second edition includes:
- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
76 b&w images
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 25 mm
Weight
454 gr
ISBN-13
978-1-350-39926-6 (9781350399266)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Erika Darics, University of Groningen, the Netherlands
Veronika Koller, Professor of Discourse Studies, Lancaster University, UK
Bernard De Clerck, University of Ghent, Belgium
Veronika Koller, Professor of Discourse Studies, Lancaster University, UK
Bernard De Clerck, University of Ghent, Belgium
Author
Aston University, Birmingham, UK
Lancaster University Department of Linguistics and Modern Lan, Lancaster, UK
Content
1. Language and Business Success
Part I: External Corporate Communication
2. Integrated Marketing Part I: PR and Branding
3. Integrated Marketing Part II: Advertising and Selling
4. Talking (to) Customers
5. Crisis Communication
6. Corporate Social Responsibility (CSR)
Part II: Language in the Workplace
7. Recruitment and Onboarding
8. Leadership
9. Change Management
10. Managing Conflicts
11. Workplace Cultures and Languages
Part III: English for Specific Purposes
12. Email, Intranet and Instant Messaging
13. Plans, Presentations and Pitches
14. Reports
15. Meetings and Negotiations
References
Index
Part I: External Corporate Communication
2. Integrated Marketing Part I: PR and Branding
3. Integrated Marketing Part II: Advertising and Selling
4. Talking (to) Customers
5. Crisis Communication
6. Corporate Social Responsibility (CSR)
Part II: Language in the Workplace
7. Recruitment and Onboarding
8. Leadership
9. Change Management
10. Managing Conflicts
11. Workplace Cultures and Languages
Part III: English for Specific Purposes
12. Email, Intranet and Instant Messaging
13. Plans, Presentations and Pitches
14. Reports
15. Meetings and Negotiations
References
Index