Franchising

This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners.From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter.Franchising researchers and practitioners and marketing academicians can begin to incorporate this volume's information on:

problem of quality data on franchising-related matters

territorial encroachment and the potential for cannibalization and conflict

master franchising and system growth

multi-unit franchising and system performance

advertising fees issues

linkages between franchisor-franchisee relationship quality and service quality

franchising as a unique form of organizational governance setting

measurement of franchise relationship quality and exchange norms

franchisees'role expectations as entrepreneurs and managers

competition issues concerning franchisees, company units, and independent businessesAll involved in the franchising industry would do well to peruse this timely collection which explores all facets of the current state of franchising growth and distribution.