A First Course in Business Studies

Development of economic activity; population; international trade; commercial banks; the government and banking; types of business organizations - private enterprise; types of business organizations - public enterprises; business organizations and management; location and the size of firms; marketing; advertising and sales promotion; markets and middlemen; retailing; transport; consumer protection; business finance; controlling business costs; insurance; the Stock Exchange; recruitment, selection and training; people and work; communication; postal services and telecommunications; industrial relations; the government and business.