Globalization and Business
Published on 19. October 2001
Book
Hardback
399 pages
978-0-13-062030-9 (ISBN)
Description
For international business courses in both undergraduate and graduate programs. Offering a fourteen-chapter format, this brief text provides students with a "quick read" of the most pertinent issues in international business. *Chapter-opening vignettes. - Illustrates for students the importance of chapter material. *Intentionally strategic organization. - Provides instructors with fourteen chapters for ease in scheduling of materials. *Integration of a micro and macro focus. - Appeals to students separate roles as managers and as citizens.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 189 mm
Thickness: 15 mm
Weight
628 gr
ISBN-13
978-0-13-062030-9 (9780130620309)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Daniels | Radebaugh
Essentials of International Business and Globalization
Book
Addison Wesley
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The article will not be published
Content
I. INTRODUCTION.
1. The Growth of International Business and Globalization.
II. OPERATIONAL OBJECTIVES AND MEANS.
2. Choosing an International Competitive Strategy.
3. Forms of Operations.
III. CHALLENGES.
4. National Differences Facing Operations.
5. Linkages Among Countries.
6. Stakeholders: Their Concerns and Actions.
IV. MANAGING THE INTERNATIONAL VALUE CHAIN.
7. Global Manufacturing and Supply Chain Management.
8. International Marketing.
9. Payments and Collections.
V. CONTROLLING INTERNATIONAL OPERATIONS.
10. Risk Management and Asset Protection.
11. Choosing Where to Operate.
12. Governance of Operations.
VI. INDIVIDUAL AND COMPANY CONCERNS.
13. Ethical and Socially Responsible Behavior.
14. Careers in International Business.
1. The Growth of International Business and Globalization.
II. OPERATIONAL OBJECTIVES AND MEANS.
2. Choosing an International Competitive Strategy.
3. Forms of Operations.
III. CHALLENGES.
4. National Differences Facing Operations.
5. Linkages Among Countries.
6. Stakeholders: Their Concerns and Actions.
IV. MANAGING THE INTERNATIONAL VALUE CHAIN.
7. Global Manufacturing and Supply Chain Management.
8. International Marketing.
9. Payments and Collections.
V. CONTROLLING INTERNATIONAL OPERATIONS.
10. Risk Management and Asset Protection.
11. Choosing Where to Operate.
12. Governance of Operations.
VI. INDIVIDUAL AND COMPANY CONCERNS.
13. Ethical and Socially Responsible Behavior.
14. Careers in International Business.