The Common and Uncommon Sense of Human Behaviour

Providing a brief and unifying overview of the field of social psychology, the author uses recent examples of published research in an engaging and personal way, and points out the immense applications of social psychology in daily life. Each topic is presented so that common-sense notions and supporting research are presented first, with counter intuitive notions and supporting research following. Each major area of research presented includes a discussion of several influential and illustrative studies, as well as direct applications to every day life. This book should be of interest to degree and diploma students on courses in introductory social psychology and research methods.