Alt.Culture
The Complete A-Z of Alternative
Published on 6. November 1995
Book
Paperback/Softback
320 pages
978-1-85702-378-7 (ISBN)
Description
What exactly is secondary virginity? Where did techno come from, and will it go away? Should you be offended if someone asks you for TinySex? Do you suffer from powerline cancer (EMF) or virtual reality vertigo (binocular dysphoria) yet? This work contains the answers to these and many other contemporary cult conundrums from date-rape to eco-terrorism, from Prozac to Ecstasy. Including more than a thousand 100-word entries this work spans youth movements of every type and offers in-depth accounts of million-selling trends like grunge, rap and video games.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Illustrations
160 b&w halftones
Dimensions
Height: 245 mm
Width: 190 mm
Weight
724 gr
ISBN-13
978-1-85702-378-7 (9781857023787)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
PART ONE: INTRODUCING STRATEGY AND THE GLOBAL CONTEXT
Basics in Strategic Management
Understanding the International Context
Achieving a Global Competitive Advantage
PART TWO: DESIGNING AND EXECUTING A GLOBAL STRATEGY
Selecting Markets and Expansion Patterns
Developing Organizational Architectures
PART THREE: MANAGERIAL ISSUES
Achieving Cross-border Knowledge Transfer
Fostering Innovation and Entrepreneurship in MNCs
Mastering Global Chess: Multinational Competition
Doing Business in Emerging Markets
Global Corporate Social Responsibility
Branding and Reputation
Establishing a Regional Strategy
Configuring Global Value Chains
PART FOUR: CONCLUSION
The Future of Global Strategy
Basics in Strategic Management
Understanding the International Context
Achieving a Global Competitive Advantage
PART TWO: DESIGNING AND EXECUTING A GLOBAL STRATEGY
Selecting Markets and Expansion Patterns
Developing Organizational Architectures
PART THREE: MANAGERIAL ISSUES
Achieving Cross-border Knowledge Transfer
Fostering Innovation and Entrepreneurship in MNCs
Mastering Global Chess: Multinational Competition
Doing Business in Emerging Markets
Global Corporate Social Responsibility
Branding and Reputation
Establishing a Regional Strategy
Configuring Global Value Chains
PART FOUR: CONCLUSION
The Future of Global Strategy