
Reality Check
How Immersive Technologies Can Transform Your Business
Jeremy Dalton(Author)
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. January 2021
Book
Hardback
248 pages
978-1-78966-636-6 (ISBN)
Article exhausted; check for reprint
Description
Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead.
Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include:
- Learning and development
- Remote collaboration and assistance
- Visualization of remote assets and environments
- Sales and marketing
- Consumer behaviour research
Reality Check
dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies.
Reality Check
makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
Reviews / Votes
"Jeremy Dalton has been at the very forefront of immersive technologies over the past decade and is a global thought leader on its potential impact on our society. This brilliant book encompasses his deep knowledge, personal unique insights and extensive experience to contextualize the potential benefits of XR for business."More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 239 mm
Width: 155 mm
Thickness: 23 mm
Weight
635 gr
ISBN-13
978-1-78966-636-6 (9781789666366)
Schweitzer Classification
Other editions
New editions

Book
06/2025
2nd Edition
Kogan Page Ltd
€88.90
Shipment within 10-20 days
Additional editions

Book
01/2021
1st Edition
Kogan Page Ltd
€57.13
Article exhausted; check for reprint
Person
Author
Jeremy Dalton leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He has featured in The Financial Times, The Economist, the BBC, and others. He has worked with organizations like the World Economic Forum and currently sits on the advisory board of Immerse UK to support businesses interested in immersive technologies.
ISNI: 0000 0000 3544 1421
ISNI: 0000 0000 3544 1421
Content
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- Chapter - 01: Loading...;
- Chapter - 02: Why XR Means Business;
- Chapter - 03: Learning and Development;
- Chapter - 04: Operations;
- Chapter - 05: Sales and Marketing;
- Chapter - 06: Five Phases of XR Implementation;
- Chapter - 07: Discovery Challenges;
- Chapter - 08: Design and Development Challenges;
- Chapter - 09: Deploy and Debrief Challenges;
- Chapter - 10: A Beginner's Guide to Creating Quality 360 Video Content;
- Chapter - 11: Common Misconceptions and Criticisms of XR;
- Chapter - 12: Why Now?;
- Chapter - 13: Conclusion;
- Chapter - 14: The Machinery Behind XR