The Decision to Join
How Individuals Determine Value and Why They Choose to Belong
Published on 30. July 2007
Book
Paperback/Softback
126 pages
978-0-88034-286-5 (ISBN)
Description
16,944 voices reveal the real reasons for joining or not. The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, The Decision to Join influences every aspect of your organization.
More details
Language
English
Place of publication
Washington
United States
Target group
Professional and scholarly
ISBN-13
978-0-88034-286-5 (9780880342865)
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Schweitzer Classification