Basic Marketing Management
Published on 10. February 1995
Book
Paperback/Softback
424 pages
978-0-471-58603-6 (ISBN)
Description
Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 188 mm
Weight
567 gr
ISBN-13
978-0-471-58603-6 (9780471586036)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Douglas J. Dalrymple | Leonard J. Parsons
Basic Marketing Management
Book
02/2000
2nd Edition
Wiley
€235.00
Shipment within 10-20 days
Content
The Role of Marketing in Organizations and Society; Marketing Strategy; Customer Analysis; Market Segmentation and Product Differentiation; Competitive Analysis and Product Positioning; Measuring and Forecasting Market Opportunities; Product Development and Testing; Product and Brand Management; Services Marketing; Setting Prices for Goods and Services; Selecting and Managing Distribution Channels; Personal Selling and Sales Force Management; Direct Marketing; Designing Advertising Programs; Sales Promotion and Public Relations; International Marketing Strategies; Marketing Planning and Implementation.