Creativity Unlimited

Creativity is not about taking chances, it is about ascertaining success. In Creativity Unlimited, you will learn that creativity is not about being crazy, and that creative breakthroughs are not exceptions to the rule. The rule is that creativity leads to success. Based on research and documentation of thousands of companies, Micael Dahlén shows how and why creativity is fundamental to success. Creativity Unlimited is not so much about how other companies and people have been creative, as it is about how you yourself and your company can be creative. All winners train hard, and it is up to you to train your way to creativity. Remember that Einstein had a surprisingly small brain. "Micael Dahlén has skillfully crafted a masterpiece that should be carefully read and digested by all new and seasoned executives alike. Through interweaving current knowledge about product innovation, branding, psychology and evolutionary biology, this book will challenge your thinking about creativity and the product innovation process and if implemented as intended, will no doubt enhance the impact of your product development efforts. Highly recommended." James H. Leigh, Texas A&M University "Micael Dahlén shows with his book Creativity Unlimited not only what creativity is about but also relates creativity to our daily work as managers in both being creative and building up creativity in our own organisation. I personally found Micael's book very valuable for my own work. It gives me a lot of practical hints how to develop my and my teams' creative power." Dr Jens Effenberger, Volkswagen Light Commercial Vehicles, Hanover, Germany, Director International Sales