The New Graphic Design School
3rd Edition
Published on 5. November 2004
Book
Paperback/Softback
192 pages
978-0-471-68683-5 (ISBN)
Description
A carefully structured self teaching guide, this completely updated edition of "Graphic Design School" provides current information on computer aided design and the use of software applications in all aspects of design, including the creation of successful corporate logos, advertisements, and magazine design solutions.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 224 mm
Width: 223 mm
Weight
680 gr
ISBN-13
978-0-471-68683-5 (9780471686835)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
After Working in the print and design industry for several years as a typographer, Dave Dabner returned to academic life as a lecturer in design. He teaches at the renowned London College of Printing and is Course Director of the Higher National Diploma in Typographic Design. He is the author of How to Understand and Use Design and Layout.
Content
Introduction. SECTION 1. THE LANGUAGE OF DESIGN. Module 1. Fundamentals. Module 2. Color. Module 3. Introduction to Typography. Module 4. Exploring Ideas. Module 5. Studio Tools. SECTION 2. PRINCIPLES AND TECHNIQUES. Module 6. Typography. Module 7. Layout. Module 8. From Concept to Vision. Module 9. Production Issues. SECTION 3. COMMERCIAL PRACTICES. Module 10. Editorial Design. Module 11. Advertising. Module 12. Corporate Design. Module 13. Web Design. Module 14. Packaging Design. Resources. Glossary. Bibliography. Index. Credits.