University Management
Challenges, Perspectives and Strategies
Published on 22. May 2026
Book
Hardback
292 pages
978-1-0353-4286-0 (ISBN)
Description
This timely book explores how today's universities navigate a rapidly changing world shaped by globalisation, digital transformation and shifting student expectations. Combining theory with practical insights, the book reveals how institutions develop tailored strategies to remain relevant, inclusive and innovative.
Drawing on case studies from diverse settings, expert contributors assess the key challenges higher education institutions face and highlight how universities tailor strategies based on local, national and global dynamics. Example topics include funding pressures, quality assurance checks, internationalisation, technological developments and environmental sustainability. Chapters visualise how universities make decisions, balance competing priorities and build resilience. Ultimately, this book fosters forward-looking thinking, helping readers understand and anticipate emerging trends and challenges in higher education.
University Management is a valuable resource for university leaders and senior administrators, as well as higher education policy-makers and consultants, seeking conceptual frameworks and strategies for managing institutions in times of transformation. Researchers, scholars and students in education studies interested in the challenges universities face will also benefit from the discourse on university governance in this book.
Drawing on case studies from diverse settings, expert contributors assess the key challenges higher education institutions face and highlight how universities tailor strategies based on local, national and global dynamics. Example topics include funding pressures, quality assurance checks, internationalisation, technological developments and environmental sustainability. Chapters visualise how universities make decisions, balance competing priorities and build resilience. Ultimately, this book fosters forward-looking thinking, helping readers understand and anticipate emerging trends and challenges in higher education.
University Management is a valuable resource for university leaders and senior administrators, as well as higher education policy-makers and consultants, seeking conceptual frameworks and strategies for managing institutions in times of transformation. Researchers, scholars and students in education studies interested in the challenges universities face will also benefit from the discourse on university governance in this book.
Reviews / Votes
'It is a truism that managing a university is a challenging and complex task, yet perhaps never before have the demands - from students, society, politicians, international competition and new technologies - reached such a fever pitch. This important and timely book speaks directly into the "perfect storm" that threatens to engulf higher education in the second quarter of the 21st century, to offer fresh insights and analysis of current trends together with strategic maps with which to navigate the future. It is an essential read for leaders and managers at all levels of the university sector.' -- Dan Davies, University of Bath, UK 'The authors' long experience in university management from different European countries gives them an excellent outlook on the changing landscape and the multiple challenges of universities. The book covers a full range of topics that require attention and rethinking from today's university leaders, including changing demographics, student expectations and wellbeing, challenges in internationalisation and increasing multiculturalism in societies, digital transformation, universities' responses to sustainability challenges, financial concerns, ethical reflections, and quality assurance. In a rapidly shifting environment, incorporating these different aspects and perspectives into strategic planning and decision-making, and collaborating with the entire university community and its stakeholders towards common goals, is crucial for a university's success.' -- Hanna-Leena Pesonen, University of Jyvaeskylae, FinlandMore details
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-0353-4286-0 (9781035342860)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Edited by Marina Dabic, Professor of International Entrepreneurship and International Business, Faculty of Economics and Business, University of Zagreb, University of Dubrovnik, Croatia, School of Economics and Business, University of Ljubljana, Slovenia, Jurica Pavicic, Professor of Marketing, Faculty of Economics and Business, University of Zagreb, Croatia, Nebojsa Stojcic, Professor of Economics, Faculty of Economics and Business, University of Dubrovnik, Croatia and Ronald S.J. Tuninga, Rector and Professor of Marketing and International Business, Wittenborg University of Applied Sciences, the Netherlands, and Emeritus Professor of Marketing and International Business, Kingston University, UK
Content
Contents
Foreword xviii
Andrew Maynard
Introduction: shifting foundations of the modern university 1
Marina Dabic, Jurica Pavicic, Nebojsa Stojcic and Ronald S.J. Tuninga
1 Do multiple accreditation seals make a difference in students'
perceived service quality? 14
Jos M.C. Schijns
2 Internationalization and collaboration 44
Ulrich Hommel, Martin Meyer, Jonah M. Otto and Jamie Snow
3 Digital transformation and technological challenges 60
Mehmet Ertas, Burcin Kirlar-Can and Metin Kozak
4 Reimaging university missions to respond to the Sustainable
Development Goals 86
Nigel Healey
5 Promoting multilingualism and transcultural communication
in higher education 114
Zheng Yihui and Hu Kang
6 Student mental health and well-being 132
Sanja Zoranic
7 Student-professor relationships and their psychological well-
being 143
Irena Miljkovic Krecar and Dubravka Miljkovic
8 Ethics and integrity in university governance: foundations for
trust and excellence 162
Ana Marusic
9 Universities at the AI crossroads: ethical and strategic
implementation of generative AI in higher education 185
Sebastian Porsdam Mann, Hossein Dabbagh, Ruth Horak
and Brian D. Earp
10 Reimagining higher education: strategic lessons in AI and
digital innovation from ASU and Thunderbird School of
Global Management 219
Charla Griffy-Brown and Mark Chun
11 The impact of tuition waivers on enrollments in Italian higher
education institutions 237
Chiara Alberti-, Alice Civera, Michele Meoli and Stefano Paleari
12 Concluding reflections: towards resilient and purposeful
universities 255
Marina Dabic, Jurica Pavicic, Nebojsa Stojcic and Ronald
S.J. Tuninga
Foreword xviii
Andrew Maynard
Introduction: shifting foundations of the modern university 1
Marina Dabic, Jurica Pavicic, Nebojsa Stojcic and Ronald S.J. Tuninga
1 Do multiple accreditation seals make a difference in students'
perceived service quality? 14
Jos M.C. Schijns
2 Internationalization and collaboration 44
Ulrich Hommel, Martin Meyer, Jonah M. Otto and Jamie Snow
3 Digital transformation and technological challenges 60
Mehmet Ertas, Burcin Kirlar-Can and Metin Kozak
4 Reimaging university missions to respond to the Sustainable
Development Goals 86
Nigel Healey
5 Promoting multilingualism and transcultural communication
in higher education 114
Zheng Yihui and Hu Kang
6 Student mental health and well-being 132
Sanja Zoranic
7 Student-professor relationships and their psychological well-
being 143
Irena Miljkovic Krecar and Dubravka Miljkovic
8 Ethics and integrity in university governance: foundations for
trust and excellence 162
Ana Marusic
9 Universities at the AI crossroads: ethical and strategic
implementation of generative AI in higher education 185
Sebastian Porsdam Mann, Hossein Dabbagh, Ruth Horak
and Brian D. Earp
10 Reimagining higher education: strategic lessons in AI and
digital innovation from ASU and Thunderbird School of
Global Management 219
Charla Griffy-Brown and Mark Chun
11 The impact of tuition waivers on enrollments in Italian higher
education institutions 237
Chiara Alberti-, Alice Civera, Michele Meoli and Stefano Paleari
12 Concluding reflections: towards resilient and purposeful
universities 255
Marina Dabic, Jurica Pavicic, Nebojsa Stojcic and Ronald
S.J. Tuninga