
Little Book of Big Promotions
Rockport Publishers
Published on 1. March 2007
Book
Paperback/Softback
352 pages
978-1-59253-355-8 (ISBN)
Description
Brimming with ideas for promotional campaignsDesigners are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.
The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.
This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.
This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Product notice
Paperback (trade)
Illustrations
600 illustrations.
Dimensions
Height: 210 mm
Width: 171 mm
Weight
839 gr
ISBN-13
978-1-59253-355-8 (9781592533558)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Lisa Cyr | Lisa Hickey | Cheryl Dangel Cullen
Little Book of Big Promotions
E-Book
03/2007
Rockport Publishers
€24.49
Available for download
Persons
Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and the forthcoming Identity Design That Works. She lives outside Chicago, Illinois. Lisa Hickey opened Velocity, a Boston-based advertising agency, in 1999. She has worked on national branding campaigns for a diverse range of clients, including McDonaldAEs, Fidelity, Reebok, The Yellow Pages, the Massachusetts Department of Public Health, and Polaroid. Hickey has won a host of national and international awards including those from Cannes, The Museum of Modern Art, The London Show, Communication Arts, Hatch, Neba, and a Clio Award. She has also taught advertising and graphic design at the Massachusetts College of Art for the past 16 years. Hickey is the author of Design Secrets: Advertising.
Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.
Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.