Marketing in Practice 2007/08
07/08 Edition
4th Edition
Published on 29. June 2007
Book
Paperback/Softback
424 pages
978-0-7506-8433-0 (ISBN)
Description
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Environment module by the Senior Examiners. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
More details
Series
Edition
4th Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
CIM Lecturers and CIM students taking the Marketing in Practice Module
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 210 mm
Width: 297 mm
ISBN-13
978-0-7506-8433-0 (9780750684330)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Tony Curtis
Marketing in Practice 06/07
Book
06/2006
Butterworth-Heinemann
€29.70
Article exhausted; check for reprint
Content
Overview of the marketing system; The context of marketing; The integrated marketing mix:product; The marketing mix:price, promotion, and place; The integrated marketing mix; Budgets and schedules. The management of marketing information; Skills for the marketer.