
E-Business
Enterprise 02.03
Michael J. Cunningham(Author)
Capstone Publishing Ltd
1st Edition
Published on 25. March 2002
Book
Paperback/Softback
128 pages
978-1-84112-212-0 (ISBN)
Description
Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon
Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensive resources guide
Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensive resources guide
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 175 mm
Width: 124 mm
Thickness: 10 mm
Weight
113 gr
ISBN-13
978-1-84112-212-0 (9781841122120)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Partners.com and Smart Things to Know about E-Business. Smart Things to Know about E-Business.
Content
Introduction
Definition of Terms
The Evolution of E-Business
The E-Dimension
The Global Dimension
The State of the Art
In Practice: E-Business Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making E-Business Work
Definition of Terms
The Evolution of E-Business
The E-Dimension
The Global Dimension
The State of the Art
In Practice: E-Business Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making E-Business Work