Business in a Changing World
4th Edition
Published on 15. December 1998
Book
Hardback
850 pages
978-0-538-84828-2 (ISBN)
Description
This fouth edition of the text incorporates increased coverage of TQM, cross-functional work teams, employee empowerment, crisis management, geopolitics, with highlighted features on quality, diversity and small business throughout.
This fouth edition of the text incorporates increased coverage of TQM, cross-functional work teams, employee empowerment, crisis management, geopolitics, with highlighted features on quality, diversity and small business throughout.
This fouth edition of the text incorporates increased coverage of TQM, cross-functional work teams, employee empowerment, crisis management, geopolitics, with highlighted features on quality, diversity and small business throughout.
More details
Edition
4th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 250 mm
ISBN-13
978-0-538-84828-2 (9780538848282)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Private enterprise in America; the changing business environment; global business - a growing sector; legal aspects of business; ethics and social responsibility; forms of business ownership; entrepreneurship, small business, and the franchise system; managing in organizations; organizing for effectiveness; motivating employees; human resources management; labour-management relations; operations management; information management; marketing - the strategic input; product management; channels of distribution; pricing; promotion; accounting and financial statements; money and banking; financial management; the securities markets; risk management and insurance; the future of business; you and your career; small business plan.