Multinational Management
A Strategic Approach
3rd Edition
Published on 19. February 2004
Book
Hardback
704 pages
978-0-324-25990-2 (ISBN)
Description
In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet
In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet
In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet
More details
Edition
3rd Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
col. map
Dimensions
Height: 273 mm
Width: 216 mm
Thickness: 38 mm
Weight
1588 gr
ISBN-13
978-0-324-25990-2 (9780324259902)
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Schweitzer Classification