
Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
Cambridge University Press
Published on 17. March 2016
Book
Hardback
230 pages
978-1-107-07314-2 (ISBN)
Description
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
More details
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Professional and scholarly
Illustrations
10 Tables, black and white; 3 Line drawings, unspecified
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 18 mm
Weight
504 gr
ISBN-13
978-1-107-07314-2 (9781107073142)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Alvaro Cuervo-Cazurra | William Newburry | Seung Ho Park
Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
E-Book
11/2017
Cambridge University Press
€20.49
Available for download

Alvaro Cuervo-Cazurra
Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
E-Book
03/2016
Cambridge University Press
€16.99
Available for download

Alvaro Cuervo-Cazurra | William Newburry | Seung Ho Park
Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
Book
03/2016
Cambridge University Press
€36.50
Article not available at the moment
Persons
Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014). William Newburry is Chair of the Department of Management and International Business and the SunTrust Bank Professor at Florida International University. His current research interests focus on how multinational corporations manage and interact with subsidiaries and other local stakeholders. Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the Founding President of Samsung Economic Research Institute, China and Managing Director of Skolkovo-EY Institute for Emerging Market Studies. His current research focuses on the growth strategies of local companies, the competitive dynamics between multinationals and local companies, and the roles of multinationals in emerging markets.
Author
Northeastern University, Boston
Florida International University
Content
Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.