
Give the People What They Want
An Exploratory Analysis of News Satisfaction Levels Among African Americans
Jayne Cubbage(Author)
LAP Lambert Academic Publishing
Published on 12. September 2012
Book
Paperback/Softback
192 pages
978-3-659-23350-0 (ISBN)
Description
This research study examines the satisfaction levels of African Americans with local television newscasts. As a qualitative study, the researcher employed the social responsibility theory and Afrocentric theory, to frame this work. Using these two theories this study sought to uncover how African Americans process, understand and make use of news offerings on their most watched television news stations. This news audience segment is vital to understand since African Americans make up a sizeable portion of the U.S. population and outside of the South tend to live in urban centers where the constant barrage of negative and crime-laden news stories about African- American criminal suspects is featured on the news each day. This study was conducted as an online national study with 166 participants (N=166), who lived in large urban centers and metropolitan areas in the United States. Among this study's findings, African Americans, like all other Americans consume the bulk of their news from television.
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 13 mm
Weight
304 gr
ISBN-13
978-3-659-23350-0 (9783659233500)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jayne Cubbage, Ph.D. is an experienced journalist with over 20 years of industry experience in broadcast, print and multimedia journalism. Previously she has worked in the broadcast industry serving as a producer, associate producer, writer, and on air-talent. She has also worked in print as a news editor and freelance writer.