The Generative AI Impact
Reframing Innovation in Society 5.0
Published on 17. July 2025
Book
Hardback
360 pages
978-1-83549-106-5 (ISBN)
Description
Society 5.0 is a concept that focuses on innovation and the creation of adaptable products and services. Integrating technology within society is crucial for the future, and the need to broaden the understanding of Industry 4.0 outcomes can be addressed by integrating them into the Society 5.0 paradigm.
The book shows how Society 5.0 aims to create a human-centric society where technological development is accessible to all. Industry 4.0 technologies play an active role in daily life, industry, healthcare, and other areas, promoting progress, technological advancement, and individual wellbeing. The European Commission supports this human-centred perspective in its Horizon Europe research and innovation program.
The series "Emerald Studies in Sustainable Innovation Management" explores the advancements of innovation management in turbulent times, with special attention to the transition towards a sustainable economy. The practice of innovation management is evolving rapidly, as a consequence of positive phenomena, such as digitalization and the green transition, and negative ones, such as crises and global emergencies.
The book shows how Society 5.0 aims to create a human-centric society where technological development is accessible to all. Industry 4.0 technologies play an active role in daily life, industry, healthcare, and other areas, promoting progress, technological advancement, and individual wellbeing. The European Commission supports this human-centred perspective in its Horizon Europe research and innovation program.
The series "Emerald Studies in Sustainable Innovation Management" explores the advancements of innovation management in turbulent times, with special attention to the transition towards a sustainable economy. The practice of innovation management is evolving rapidly, as a consequence of positive phenomena, such as digitalization and the green transition, and negative ones, such as crises and global emergencies.
More details
Series
Language
English
Place of publication
Bingley
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 158 mm
Width: 238 mm
Thickness: 27 mm
Weight
624 gr
ISBN-13
978-1-83549-106-5 (9781835491065)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Antonio Crupi, Assistant Professor, Department of Economics, University of Messina, Italy.
Luca Marinelli, Assistant Professor, Department of Management, Marche Polytechnic University, Italy.
Emanuele Cacciatore, Head of Group Digital Offering and Go-to-Market, Engineering Ingegneria Informatica Spa.
Luca Marinelli, Assistant Professor, Department of Management, Marche Polytechnic University, Italy.
Emanuele Cacciatore, Head of Group Digital Offering and Go-to-Market, Engineering Ingegneria Informatica Spa.
Content
Introduction to Generative AI and Its Applications
Chapter 1. Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future; Antonio Crupi, Luca Marinelli, and Emanuele Cacciatore
Chapter 2. Exploring the Research Landscape of Generative AI: A Bibliometric and Content Analysis; Antonio Crupi, Alessandra Costa, and Andrea Amanti
Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes; Aron Witkowski and Andrzej Wodecki
Chapter 4. Fashioning Ownership: Intellectual Property Considerations in Generative AI Driven Fashion Design; Eleanor Rockett
Chapter 5. Robo-Advisors: Lessons from the 2008 Financial Crisis, Emotional Intelligence Integration, and Future Research Directions; Sharmila VP and Prof. Bhartendu Singh
Chapter 6. AI-Powered Beauty: Exploring AI's Potential in Society 5.0; Giulia Notarsanti, Giulia Nevi, Sara Bartoloni, and Federica Pascucci
Ethical Considerations in AI Integration
Chapter 7. Ethical Challenges in Gen-AI Innovation Management: Discussing Within the Context of Society 5.0, the Ethical Considerations and Dilemmas Arising from Integrating Gen-AI into Innovation Processes; Modupe Dzorka and Mawutor John Kweku Mensah
Chapter 8. Critical Considerations on the Ethical Implications of the Artificial Intelligence Integration in the Accounting Field; Carmelo Arena and Diego Mazzitelli
Chapter 9. Artificial Intelligence: A Tool of Freedom or a Device of Submission?; Marco Centorrino and Maria Laura Giacobello
Equity and Inclusion in AI Innovation
Chapter 10. Equity and Inclusion in Gen-AI Innovation: Exploring the Challenges and Strategies for Ensuring Equitable Access to and Benefits from Gen-AI-Driven Innovation; V Padmaja, P. Bhanumathi, and Bishal Patangia
Chapter 11. Generative Artificial Intelligence, Creativity and Innovation; Daniele Schiliro
Chapter 12. From Zeta to Alpha: How AI is Transforming Generational Interactions; Giuseppe Lanfranchi, Silvia Sassi, and Antonio Crupi
Human-Centered Innovation and Organizational Transformation
Chapter 13. Training, Reskilling, Recruiting: The future of work in the age of Generative AI; Luca Marinelli, Alessandra Cioli, and Gian Luca Gregori
Chapter 14. Innovative Organizational Dynamics: Generative AI's Transformative Impact; Zhisheng Chen
Chapter 15. How to integrate AI tools into emotional marketing strategies: Redefining marketing creativity; Carlotta Carucci
Chapter 16. Enhancing Healthcare Knowledge With AI: Key Insights and Strategic Framework; Giulia Nevi ,Giulia Gogiali, Luca Dezi, and Gianpaolo Basile
Chapter 17. The Big Unlearn: Learning in the Gen AI Era; Federico Vigorelli Porro and Giuseppe Lanfranchi
Chapter 1. Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future; Antonio Crupi, Luca Marinelli, and Emanuele Cacciatore
Chapter 2. Exploring the Research Landscape of Generative AI: A Bibliometric and Content Analysis; Antonio Crupi, Alessandra Costa, and Andrea Amanti
Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes; Aron Witkowski and Andrzej Wodecki
Chapter 4. Fashioning Ownership: Intellectual Property Considerations in Generative AI Driven Fashion Design; Eleanor Rockett
Chapter 5. Robo-Advisors: Lessons from the 2008 Financial Crisis, Emotional Intelligence Integration, and Future Research Directions; Sharmila VP and Prof. Bhartendu Singh
Chapter 6. AI-Powered Beauty: Exploring AI's Potential in Society 5.0; Giulia Notarsanti, Giulia Nevi, Sara Bartoloni, and Federica Pascucci
Ethical Considerations in AI Integration
Chapter 7. Ethical Challenges in Gen-AI Innovation Management: Discussing Within the Context of Society 5.0, the Ethical Considerations and Dilemmas Arising from Integrating Gen-AI into Innovation Processes; Modupe Dzorka and Mawutor John Kweku Mensah
Chapter 8. Critical Considerations on the Ethical Implications of the Artificial Intelligence Integration in the Accounting Field; Carmelo Arena and Diego Mazzitelli
Chapter 9. Artificial Intelligence: A Tool of Freedom or a Device of Submission?; Marco Centorrino and Maria Laura Giacobello
Equity and Inclusion in AI Innovation
Chapter 10. Equity and Inclusion in Gen-AI Innovation: Exploring the Challenges and Strategies for Ensuring Equitable Access to and Benefits from Gen-AI-Driven Innovation; V Padmaja, P. Bhanumathi, and Bishal Patangia
Chapter 11. Generative Artificial Intelligence, Creativity and Innovation; Daniele Schiliro
Chapter 12. From Zeta to Alpha: How AI is Transforming Generational Interactions; Giuseppe Lanfranchi, Silvia Sassi, and Antonio Crupi
Human-Centered Innovation and Organizational Transformation
Chapter 13. Training, Reskilling, Recruiting: The future of work in the age of Generative AI; Luca Marinelli, Alessandra Cioli, and Gian Luca Gregori
Chapter 14. Innovative Organizational Dynamics: Generative AI's Transformative Impact; Zhisheng Chen
Chapter 15. How to integrate AI tools into emotional marketing strategies: Redefining marketing creativity; Carlotta Carucci
Chapter 16. Enhancing Healthcare Knowledge With AI: Key Insights and Strategic Framework; Giulia Nevi ,Giulia Gogiali, Luca Dezi, and Gianpaolo Basile
Chapter 17. The Big Unlearn: Learning in the Gen AI Era; Federico Vigorelli Porro and Giuseppe Lanfranchi