Dangerous Hoops
A Forensic Marketing Action Adventure
Will be published approx. on 30. August 2011
Book
Paperback/Softback
248 pages
978-0-8071-3911-0 (ISBN)
Description
Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.
More details
Language
English
Place of publication
Baton Rouge
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 226 mm
Width: 152 mm
Thickness: 20 mm
Weight
386 gr
ISBN-13
978-0-8071-3911-0 (9780807139110)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
D. Larry Crumbley | Fred H. Campbell | Thomas J. Karam
Dangerous Hoops
A Forensic Marketing Action Adventure
E-Book
08/2011
1st Edition
LSU Press
€51.49
Available for download
D. Larry Crumbley | Fred H. Campbell | Thomas J. Karam
Dangerous Hoops
A Forensic Marketing Action Adventure
E-Book
08/2011
1st Edition
University of Pennsylvania Press, Inc.
€19.49
Available for download
Persons
D. Larry Crumbley is KPMG Endowed Professor of Accounting in the E. J. Ourso College of Business at Louisiana State University and the author of many other educational novels.
Fred H. Campbell is a retired professor of marketing at University of North Carolina--Charlotte and formerly Jefferson-Pilot Professor of Business and dean at Pfeiffer University.
Thomas J. Karam is an instructor in the department of marketing at the E. J. Ourso College of Business at Louisiana State University.
Peter A. Maresco is a clinical associate professor at the John F. Welch College of Business at Sacred Heart University.
Fred H. Campbell is a retired professor of marketing at University of North Carolina--Charlotte and formerly Jefferson-Pilot Professor of Business and dean at Pfeiffer University.
Thomas J. Karam is an instructor in the department of marketing at the E. J. Ourso College of Business at Louisiana State University.
Peter A. Maresco is a clinical associate professor at the John F. Welch College of Business at Sacred Heart University.