
Understanding Communication Research Methods
A Theoretical and Practical Approach
Routledge (Publisher)
2nd Edition
Published on 20. November 2018
Book
Hardback
324 pages
978-1-138-05265-9 (ISBN)
Withdrawn from sale
Description
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Reviews / Votes
"This newly revised second edition of the how-to approach method text provides undergraduate students with comprehensive yet concise coverage of all aspects of current research methods within communication, along with key steps and questions to consider, activities, discussion questions, and student writing examples. From start to finish, students will learn the research principles, knowledge, and hands-on skills they need to become savvy research communicators."--Chin-Chung Chao, University of Nebraska at Omaha, USA"Easy to follow, well-organized, comprehensive, solidly grounded in scholarship and real-life applications, this textbook will stimulate your interest and help you to move from understanding communication research to conducting it."--Igor Klyukanov, Professor of Communication, Eastern Washington University, USA
More details
Edition
2nd New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
New edition
Illustrations
25 s/w Tabellen
25 Tables, black and white
Dimensions
Height: 254 mm
Width: 178 mm
Weight
734 gr
ISBN-13
978-1-138-05265-9 (9781138052659)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Stephen M. Croucher | Daniel Cronn-Mills
Understanding Communication Research Methods
A Theoretical and Practical Approach
Book
09/2021
3rd Edition
Routledge
€232.50
Article exhausted; check for reprint
Additional editions

Stephen M. Croucher | Daniel Cronn-Mills
Understanding Communication Research Methods
A Theoretical and Practical Approach
Book
11/2018
2nd Edition
Routledge
€106.65
Withdrawn from sale
Previous edition

Stephen M. Croucher | Daniel Cronn-Mills
Understanding Communication Research Methods
A Theoretical and Practical Approach
Book
02/2015
1st Edition
Routledge
€245.12
Article exhausted; check for reprint
Persons
Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more than ten journals, and served as the editor of the Journal of Intercultural Communication Research (2010-2019) and Speaker & Gavel (2010-2015). He has held and holds various leaderships position in the National Communication Association, International Communication Association, the World Communication, and holds Professorships at the University of Jyvaeskylae, Universidade Aberta, and the Universidade de Coimbra.?
Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. Dan has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997-2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. Dan has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997-2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
Content
Introduction to Research and Research Paradigms
Chapter 1 - Introduction & Ethics?
Chapter 2 - Social Scientific Paradigm
Chapter 3 - Interpretive Paradigm
Chapter 4 - Critical Paradigm
Research Design
Chapter 5 - Data
Chapter 6 - Evaluating Research
Chapter 7 - Hypotheses and Research Questions
Research Methods
Chapter 8 - Ethnography
Chapter 9 - Interviewing
Chapter 10 - Focus Groups
Chapter 11-Social Media
Chapter 12 - Content Analysis - Qualitative
Chapter 13 - Content Analysis - Quantitative
Chapter 14 - Discourse Analysis
Chapter 15 - Surveys
Chapter 16 -?Descriptive Statistics
Chapter 17 - Inferential Statistics
Chapter 18 - Mixed Methods
Chapter 19 - Rhetorical Criticism
Chapter 20 - Critical Cultural Methods
Chapter 1 - Introduction & Ethics?
Chapter 2 - Social Scientific Paradigm
Chapter 3 - Interpretive Paradigm
Chapter 4 - Critical Paradigm
Research Design
Chapter 5 - Data
Chapter 6 - Evaluating Research
Chapter 7 - Hypotheses and Research Questions
Research Methods
Chapter 8 - Ethnography
Chapter 9 - Interviewing
Chapter 10 - Focus Groups
Chapter 11-Social Media
Chapter 12 - Content Analysis - Qualitative
Chapter 13 - Content Analysis - Quantitative
Chapter 14 - Discourse Analysis
Chapter 15 - Surveys
Chapter 16 -?Descriptive Statistics
Chapter 17 - Inferential Statistics
Chapter 18 - Mixed Methods
Chapter 19 - Rhetorical Criticism
Chapter 20 - Critical Cultural Methods