Fighting for Votes
Parties, the Media, and Voters in an Ontario Election
Published on 15. March 2015
Book
Hardback
248 pages
978-0-7748-2927-4 (ISBN)
Description
Elections are not just about who casts ballots - they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election.
The authors begin by examining the province's political culture and history. They then delve deeply into the campaign by exploring three lines of enquiry that help define representative democracy: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? And how do voters respond to the information around them?
Looking at information from a wealth of sources - from political party websites and debate transcripts to Twitter feeds - they provide a sophisticated analysis of the interplay between voters and political parties in an era of new media. The most complete account of a provincial election available, Fighting for Votes illuminates the evolving electoral landscape.
The authors begin by examining the province's political culture and history. They then delve deeply into the campaign by exploring three lines of enquiry that help define representative democracy: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? And how do voters respond to the information around them?
Looking at information from a wealth of sources - from political party websites and debate transcripts to Twitter feeds - they provide a sophisticated analysis of the interplay between voters and political parties in an era of new media. The most complete account of a provincial election available, Fighting for Votes illuminates the evolving electoral landscape.
More details
Language
English
Place of publication
Vancouver
Canada
Target group
College/higher education
Product notice
sewn/stitched
Illustrations
8 graphs, 41 tables
Dimensions
Height: 229 mm
Width: 152 mm
Weight
480 gr
ISBN-13
978-0-7748-2927-4 (9780774829274)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
William P. Cross is a professor and Bell Chair in Canadian Parliamentary Democracy in the Department of Political Science at Carleton University. His research focuses on comparative party organization and intra-party democracy. His recent publications include The Challenges of Intra-Party Democracy (with Richard S. Katz, 2013).
Jonathan Malloy is an associate professor and chair of the Department of Political Science at Carleton University. His research and teaching interests are on Canadian political institutions. He is a former Ontario legislative intern and policy analyst for the Ontario government.
Tamara A. Small is an associate professor in the Department of Political Science at the University of Guelph. She is co-editor of Political Communication in Canada: Meet the Press, Tweet the Rest (UBC Press, 2014).
Laura B. Stephenson is an associate professor in the Department of Political Science at the University of Western Ontario. Her research focuses on political behaviour and the effects of institutions. Her work has been published in several journals including Electoral Studies, Political Psychology, the International Journal of Public Opinion Research, and the Canadian Journal of Political Science. She is co-editor of Voting Behaviour in Canada (UBC Press, 2010).
Jonathan Malloy is an associate professor and chair of the Department of Political Science at Carleton University. His research and teaching interests are on Canadian political institutions. He is a former Ontario legislative intern and policy analyst for the Ontario government.
Tamara A. Small is an associate professor in the Department of Political Science at the University of Guelph. She is co-editor of Political Communication in Canada: Meet the Press, Tweet the Rest (UBC Press, 2014).
Laura B. Stephenson is an associate professor in the Department of Political Science at the University of Western Ontario. Her research focuses on political behaviour and the effects of institutions. Her work has been published in several journals including Electoral Studies, Political Psychology, the International Journal of Public Opinion Research, and the Canadian Journal of Political Science. She is co-editor of Voting Behaviour in Canada (UBC Press, 2010).
Content
1 Introduction
2 The Political and Economic Setting
3 The Run-Up to 2011
4 The Campaign
5 The Parties' Campaign Messages
6 From 1.0 to 2.0: The Online Campaign
7 The Leaders' Debate
8 The Parties' Campaign Strategies
9 At the Races: The Toronto Star's Coverage of the Election
10 Did the Parties' Campaign Efforts Affect Voters?
11 Vote Choice
12 Fighting for Votes
Appendix
Notes
References
Index
2 The Political and Economic Setting
3 The Run-Up to 2011
4 The Campaign
5 The Parties' Campaign Messages
6 From 1.0 to 2.0: The Online Campaign
7 The Leaders' Debate
8 The Parties' Campaign Strategies
9 At the Races: The Toronto Star's Coverage of the Election
10 Did the Parties' Campaign Efforts Affect Voters?
11 Vote Choice
12 Fighting for Votes
Appendix
Notes
References
Index