Motion Graphics
Principles and Practices from the Ground Up
Published on 17. December 2015
Book
Paperback/Softback
200 pages
978-1-4725-6900-4 (ISBN)
Description
Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.
Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Reviews / Votes
Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas. -- Julia DeArriba-Montgomery, Florida State College of Jacksonville, US Motion Graphics delivers an accessible range of reference materials and projects. I would particularly recommend this text to foundational level HE students who might be unfamiliar with moving image based workflows. The book is clear and concise in its definitions of the most relevant terminology. A particular highlight must be with quality of examples referenced from various professional practice based creative agencies, along with short but insightful interviews covering each agencies individual approach to the design process. * Stephen Hibbert, University of Huddersfield, UK *More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
200 colour illus
Dimensions
Height: 204 mm
Width: 275 mm
Thickness: 14 mm
Weight
474 gr
ISBN-13
978-1-4725-6900-4 (9781472569004)
DOI
CBID183377
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2017
1st Edition
Bloomsbury Visual Arts
€37.49
Available for download
E-Book
12/2015
1st Edition
Fairchild Books
€37.49
Available for download
Persons
Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK.
Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).
Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).
Content
Introduction
1. Concepts - Tools
2. Concepts - The Image
3. Concepts - Space
4. Concepts - Time
5. Putting the Pieces Together
6. Recording and Recreating Motion
7. Process - Planning
8. Process - Production
Appendix
1. Concepts - Tools
2. Concepts - The Image
3. Concepts - Space
4. Concepts - Time
5. Putting the Pieces Together
6. Recording and Recreating Motion
7. Process - Planning
8. Process - Production
Appendix