Typography
Published on 1. October 2012
Book
Paperback/Softback
256 pages
978-0-500-29050-7 (ISBN)
Description
This book frames typography as a system of interrelated concerns as much as it summarizes the traditional 'craft' that is the usual content of books on typography. Rather than reiterate an already documented set of rules that yield formulaic appropriateness, it describes the constantly shifting terrain of typography and provides ways of thinking about typographic relationships that adapt to content, contexts, and audiences.
More details
Series
Language
English
Place of publication
London
United Kingdom
Illustrations
56 Illustrations, black and white; 264 Illustrations, color
Dimensions
Height: 270 mm
Width: 210 mm
Weight
1050 gr
ISBN-13
978-0-500-29050-7 (9780500290507)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Denise Gonzales Crisp is Professor of Graphic Design, North Carolina State University.
Content
1. Relational Typography: Primer; Interconnection; Systems and Contexts; Formal Systems; Typographic Messages * 2. Reading:Primer; Expectation; Traditions and Tastes; Reading Tolerance: Legibility and Readability; Leading the Reader; Interpretation; Unwritten Messages * 3. Formal Systems: Primer; Manners; Mediating Formal Systems; Pattern, Variation and Contrast; The Form of the Grid; Form and Cultural Messages * 4. Materiality: Primer; Touching and Seeing; Production and Reproduction; Means and Medium; Materiality * 5. Language: Primer; Saying and Playing; Rhetorically Speaking; Abstract and Mimetic Type; Visual Style, Rhetorically Speaking; Message Systems * 6. Disorder: Primer; Containing; Measurement Systems; Classes, Nomenclature, Name Calling