Strategic Marketing Management
Cases and Applications
4th Edition
Published on 1. January 1993
Book
Hardback
928 pages
978-0-256-10531-5 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 241 mm
Width: 197 mm
Thickness: 38 mm
Weight
1565 gr
ISBN-13
978-0-256-10531-5 (9780256105315)
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Schweitzer Classification