Strategic Marketing Management
Cases and Applications
3rd Edition
Published on 1. January 1990
Book
Paperback/Softback
748 pages
978-0-256-07898-5 (ISBN)
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Adult education
Edition type
Revised edition
Dimensions
Height: 186 mm
Width: 123 mm
Weight
1274 gr
ISBN-13
978-0-256-07898-5 (9780256078985)
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Schweitzer Classification