Marketing Strategy: AND Strategic Marketing Management Cases
Published on 1. February 2004
Book
Mixed media product
696 pages
978-0-07-710823-6 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 210 mm
Thickness: 42 mm
Weight
1950 gr
ISBN-13
978-0-07-710823-6 (9780077108236)
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Schweitzer Classification