Strategic Management
Kogan Page Ltd (Publisher)
Published on 30. November 1993
Book
Paperback/Softback
160 pages
978-0-7494-1063-6 (ISBN)
Description
By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management necessary for effectively guiding the company, this text provides managers with their key to future success. The book will show managers: the role of strategy and strategy formulation; how to define goals and missions; how to analyze the key success factors in any organization; how to analyze an organization's resources; the role of international and global strategies; the problems of forcasting and the limitations of corporate planning; and current issues in contemporary strategic management. By careful use of examples from the UK, the rest of Europe and further afield, the authors link concepts and frameworks with the practicalities of the real business world.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
figs.
Dimensions
Height: 235 mm
Width: 155 mm
Weight
269 gr
ISBN-13
978-0-7494-1063-6 (9780749410636)
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Schweitzer Classification