Selling the Wheel
Choosing the Best Way to Sell for You and Your Company
Published on 8. May 2001
Book
Paperback/Softback
256 pages
978-0-671-03310-1 (ISBN)
Description
Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.
More details
Edition
New edition
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Edition type
New edition
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 126 mm
Weight
700 gr
ISBN-13
978-0-671-03310-1 (9780671033101)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Jeff Cox | Howard Stevens
Selling the Wheel
Choosing the Best Way to Sell for You, Your Company, and Your Customers
Book
01/2001
Simon & Schuster
€17.30
Shipment within 10-20 days
Persons
Jeff Cox is a professional writer and bestselling author of Zapp and the Goal, groundbreaking fiction that combines fascinating stories with invaluable information about the world of business. He is married and lives in Pittsburgh, Pennsylvania.