Spiral Dynamics

The world of business is undergoing a period of profound transition, and managers worldwide are constantly seeking new trends and patterns. This book introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. The authors take the spiral as a basis of this new model. Focusing specifically on cutting-edge leadership, management systems, processes, procedures and techniques, they synthesize changes such as: increasing cultural diversity; powerful new social responsibility initiatives; the demands for environmentally responsible business programmes; and the arrival of a truly global marketplace. Based on 40 years of research and development, this book is aimed at global managers planning for success in the business world of the 21st century.