Strategic Management in Action
International Edition
6th Edition
Published on 24. August 2012
Book
Paperback/Softback
288 pages
978-0-13-308046-9 (ISBN)
Description
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
More details
Other editions
Previous edition
Book
08/2009
5th Edition
Pearson
€51.98
Article exhausted; check for reprint
Content
Chapter 1: Introducing the Concepts
Chapter 2: The Context of Managing Strategically
Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
Chapter 5: Functional and Competitive Strategies
Chapter 6: Corporate Strategies
Chapter 7: International Strategies
Chapter 2: The Context of Managing Strategically
Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
Chapter 5: Functional and Competitive Strategies
Chapter 6: Corporate Strategies
Chapter 7: International Strategies