Strategic Management in Action
6th Edition
Published on 4. September 2012
Book
Paperback/Softback
288 pages
978-0-13-262067-3 (ISBN)
Description
Strategic Management in Action
presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
More details
Other editions
Previous edition
Book
08/2009
5th Edition
Pearson
€76.87
Article exhausted; check for reprint
Content
Brief Contents
- Chapter 1: Introducing the Concepts
- Chapter 2: The Context of Managing Strategically
- Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
- Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
- Chapter 5: Functional and Competitive Strategies
- Chapter 6: Corporate Strategies
- Chapter 7: International Strategies