Bootstrapping
Published on 14. September 2009
Book
Paperback/Softback
176 pages
978-0-13-604425-3 (ISBN)
Description
For undergraduate and graduate students in management and entrepreneurial courses.
With a focus on practical techniques, entrepreneurs learn how to stretch resources and thrive on lean budgets.
The text focuses on bootstrapping techniques for a variety of ventures-from small, family-owned businesses to high-growth upstarts. While this book treats the subject of securing initial financing for the start-up venture, it also fully explores how entrepreneurs manage and sustain the business as it grows.
With a focus on practical techniques, entrepreneurs learn how to stretch resources and thrive on lean budgets.
The text focuses on bootstrapping techniques for a variety of ventures-from small, family-owned businesses to high-growth upstarts. While this book treats the subject of securing initial financing for the start-up venture, it also fully explores how entrepreneurs manage and sustain the business as it grows.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 229 mm
Width: 150 mm
Thickness: 8 mm
Weight
250 gr
ISBN-13
978-0-13-604425-3 (9780136044253)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Preface
PART I: The Art of Bootstrapping
CHAPTER 1: INTRODUCTION TO BOOTSTRAPPING
CHAPTER 2: THE ESSENTIALS OF BOOTSTRAPPING
PART II: BOOTSTRAPPING TECHNIQUES
CHAPTER 3: BOOTSTRAPPING KEY FIXED COSTS: OVERHEAD AND CAPITAL PURCHASES
CHAPTER 4: STAFFING AND HUMAN RESOURCE BOOTSTRAPPING
CHAPTER 5: BOOTSTRAPPING THROUGH EFFICIENT PROCESSES
CHAPTER 6: BOOTSTRAP MARKETING: The Start-up Venture
CHAPTER 7: BOOTSTRAP MARKETING: The Growing Venture
PART III: MANAGING A BOOSTRAPPED BUSINESS
CHAPTER 8: START-UP FINANCING AND DAY-TO-DAY CASH FLOW MANAGEMENT IN A BOOTSTRAPPED BUSINESS
CHAPTER 9: CREATING AND SUSTAINING A BOOTSTRAP CULTURE
INDEX
PART I: The Art of Bootstrapping
CHAPTER 1: INTRODUCTION TO BOOTSTRAPPING
CHAPTER 2: THE ESSENTIALS OF BOOTSTRAPPING
PART II: BOOTSTRAPPING TECHNIQUES
CHAPTER 3: BOOTSTRAPPING KEY FIXED COSTS: OVERHEAD AND CAPITAL PURCHASES
CHAPTER 4: STAFFING AND HUMAN RESOURCE BOOTSTRAPPING
CHAPTER 5: BOOTSTRAPPING THROUGH EFFICIENT PROCESSES
CHAPTER 6: BOOTSTRAP MARKETING: The Start-up Venture
CHAPTER 7: BOOTSTRAP MARKETING: The Growing Venture
PART III: MANAGING A BOOSTRAPPED BUSINESS
CHAPTER 8: START-UP FINANCING AND DAY-TO-DAY CASH FLOW MANAGEMENT IN A BOOTSTRAPPED BUSINESS
CHAPTER 9: CREATING AND SUSTAINING A BOOTSTRAP CULTURE
INDEX