
Promoting Sustainable Behaviour
A practical guide to what works
Adam Corner(Author)
Do Sustainability (Publisher)
1st Edition
Published on 1. November 2012
Book
Paperback/Softback
62 pages
978-1-909293-12-0 (ISBN)
Description
Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.
There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative - in households, when commuting, in the workplace and beyond.
By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Target group
Professional and scholarly
Postgraduate and Professional Practice & Development
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 4 mm
Weight
104 gr
ISBN-13
978-1-909293-12-0 (9781909293120)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Corner, Adam
Content
1. Promoting sustainable behaviour: what's the point?2. Framing your messages - what values are you appealing to?3. Harnessing the power of social norms4. Breaking bad habits and creating good ones5. Do 'scare tactics' work?6. Putting it all together & making wider changeAppendix A: Mapping principles to case studiesAppendix B: The behaviour change landscape