Behaviour Change for Sustainability
1st Edition
Published on 7. April 2014
Book
Hardback
205 pages
978-1-909293-94-6 (ISBN)
Description
There are more - and less - effective ways for businesses, NGOs and governments to promote and encourage sustainable behaviour, and some common pitfalls to avoid.
Behaviour Change for Sustainability offers a variety of techniques for creating a lasting shift to pro-environmental behaviours, including:
- the definitive guide to building a sustainable behaviour campaign that works
- engaging employees and embedding sustainability into the culture of an organisation
- using gamification as part of a sustainability strategy.
Behaviour Change for Sustainability offers a variety of techniques for creating a lasting shift to pro-environmental behaviours, including:
- the definitive guide to building a sustainable behaviour campaign that works
- engaging employees and embedding sustainability into the culture of an organisation
- using gamification as part of a sustainability strategy.
More details
Language
English
Place of publication
Oxford
United Kingdom
Target group
Professional and scholarly
Postgraduate and Professional Practice & Development
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 18 mm
Weight
515 gr
ISBN-13
978-1-909293-94-6 (9781909293946)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Adam Corner | Gareth Kane | Paula Owen
Behaviour Change for Sustainability
E-Book
09/2017
Routledge
€205.99
Available for download
Adam Corner | Gareth Kane | Paula Owen
Behaviour Change for Sustainability
E-Book
09/2017
Routledge
€205.99
Available for download
Persons
Corner, Adam; Kane, Gareth; Owen, Paula
Content
Promoting Sustainable Behaviour: A practical guide to what works, Abstract, About The Author, 1. Promoting Sustainable Behaviour: What's The Point?, 2. Framing Your Messages: What Values Are You Appealing To?, 3. Harnessing The Power Of Social Norms, 4. Breaking Bad Habits and Creating Good Ones, 5. Using Scare Tactics: Does It Work?, 6. Putting It All Together: Making Wider Change, Green Jujitsu: The Smart Way to Embed Sustainability into Your Organisation, 1. Why Sustainability Programmes Fail, 2. The Green Jujitsu Approach, 3. Providing Information, 4. Engaging Emotionally, 5. Nudging People Onto The Right Path, 6. Human Resources Issues, Conclusions, Annex: Group Exercises, References