Strategy Planning in Logistics and Transport
James Cooper(Editor)
Kogan Page Ltd (Publisher)
Published on 30. November 1993
Book
Paperback/Softback
240 pages
978-0-7494-1137-4 (ISBN)
Description
It is now recognized that a well-orchestrated logistics strategy plays an increasingly key role in an organization's success. Moreover, with the current emphasis on quality customer service being essential for a competitive edge, more organizations are investing in the development of superior distribution services. This is a resume of the important and essential role a sound logistics strategy plays. Collectively, it provides a review of every aspect of: customer service, marketing and logistics; logistics and the New Europe; managing the service mix; information systems; logistics strategy planning; and contract distribution.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 235 mm
Width: 155 mm
Weight
488 gr
ISBN-13
978-0-7494-1137-4 (9780749411374)
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Schweitzer Classification