
Haptics and Perception
How Your Sense of Touch Shapes Your Experiences of Life
Sarah Cooper(Author)
Emerald Publishing Limited
Will be published approx. on 22. September 2026
Book
Hardback
120 pages
978-1-80791-393-9 (ISBN)
Description
In an increasingly digital world, everyday life is mediated by screens, algorithms, and virtual interfaces that privilege sight and sound while quietly sidelining the sense of touch. Haptics and Perception makes a compelling case for why that omission matters. It explores the critical role of sensory stimuli, particularly haptics, in shaping lived experience, with far-reaching implications for trust, brand perception, and wellbeing. Haptics exert a powerful influence on perceptions of experiences, products and consumption as a whole. The power of the sense of touch has been explored in various disciplines, such as psychology and marketing, with a key concept encapsulating the influence of touch stimuli: 'sensation transference', a concept first identified by Louis Cheskin. Cooper applies sensation transference to journalism. By holding content constant while varying only the haptic quality of print, the study reveals how material form influences readers' trust and willingness to recommend information - underscoring that how content feels can be as consequential as what it says. Timely, interdisciplinary, and provocative, this book challenges scholars and practitioners alike to rethink the sensory foundations of experience in a world increasingly detached from touch.
More details
Series
Language
English
Place of publication
Bingley
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-1-80791-393-9 (9781807913939)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr Sarah Cooper has worked in academia since 2007, teaching on a range of undergraduate and postgraduate courses, relating to fashion marketing, fashion writing, and journalism. She has taught in the UK, Hong Kong and Spain, and has worked as a journalist since 1999 in the UK, Australia, Hungary and the UAE. Her research explores sensory consumption, specifically in relation to haptics.
Content
Chapter 1. Introduction
Chapter 2. Experiential Reigns Supreme
Chapter 3. Experiential Theories: 'I Feel, Therefore I Am'
Chapter 4. Sensory Marketing and Trusting Our Sense Making
Chapter 5. Interpretation via Touch: Trust and the Lived Experience
Chapter 6. Haptics, Trust and Physiology
Chapter 7. Moving Forward, Grasping Meaning
Chapter 8. Experiential Consumption: It's Not Just About the Product
Chapter 9. What Happens Now?
Chapter 10. Haptic Homogeneity
Chapter 2. Experiential Reigns Supreme
Chapter 3. Experiential Theories: 'I Feel, Therefore I Am'
Chapter 4. Sensory Marketing and Trusting Our Sense Making
Chapter 5. Interpretation via Touch: Trust and the Lived Experience
Chapter 6. Haptics, Trust and Physiology
Chapter 7. Moving Forward, Grasping Meaning
Chapter 8. Experiential Consumption: It's Not Just About the Product
Chapter 9. What Happens Now?
Chapter 10. Haptic Homogeneity