The Customer Signs Your Paycheck
Will be published approx. on 16. October 2009
Book
Paperback/Softback
240 pages
978-0-07-163288-1 (ISBN)
Description
Positive Service Gets Positive Results-Every Time!
Customer loyalty is becoming harder to establish and just as difficult tomaintain. This is truer than ever in today's hyperdigital world, where a singlecustomer venting his or her dissatisfaction on a blog or social network canamass an army of anti-you activists-and send your business spiraling.
The Customer Signs Your Paycheck reveals the secret to ensuring customercontentment during every interaction. Inside, Frank Cooper examines theelements at the heart of quality customer service, which begin with selfawarenessand confidence. You'll learn:
The 10 commandments for customer relationsEight habits to help you get aheadThe easiest way to handle customer complaintsA simple method for remembering names
You'll immediately take note of dramatic changes in the way you deal withdifficult personalities, customer complaints, and other challenges that comewith the territory.
Why drive customers to the competition? It really is easy to provide superbservice, even when dealing with today's highly empowered and demandingcustomer.
Customer loyalty is becoming harder to establish and just as difficult tomaintain. This is truer than ever in today's hyperdigital world, where a singlecustomer venting his or her dissatisfaction on a blog or social network canamass an army of anti-you activists-and send your business spiraling.
The Customer Signs Your Paycheck reveals the secret to ensuring customercontentment during every interaction. Inside, Frank Cooper examines theelements at the heart of quality customer service, which begin with selfawarenessand confidence. You'll learn:
The 10 commandments for customer relationsEight habits to help you get aheadThe easiest way to handle customer complaintsA simple method for remembering names
You'll immediately take note of dramatic changes in the way you deal withdifficult personalities, customer complaints, and other challenges that comewith the territory.
Why drive customers to the competition? It really is easy to provide superbservice, even when dealing with today's highly empowered and demandingcustomer.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
15 Illustrations
Dimensions
Height: 203 mm
Width: 127 mm
Thickness: 14 mm
Weight
243 gr
ISBN-13
978-0-07-163288-1 (9780071632881)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Frank Cooper Frank Cooper is the author of How to Grow a Profitable Business and has been
running his own speaking and consulting business for more than 35 years. He
resides in Washington State.
running his own speaking and consulting business for more than 35 years. He
resides in Washington State.
Content
Section 1: You and Your Company
*Poise and Confidence in Customer Relations
*You are a Customer, Too!
*Attitudes that Help You Get Ahead
Section 2: Customer Relations: 10 Commandments
*The Customer is Never an Interruption
*Greet Every Customer with a Friendly Smile
*Call Customers by Name
*Remember, You Are the Company
*Never Argue with a Customer
*Never Say, "I Don't Know"
*The Customer Pays Your Wages
*State Things in a Positive Way
*Brighten Every Customer's Day
*Always Go the Extra Mile
Section 3: How to Win & Keep More Customers
*The Customer Service Scale
*How to Handle Customer Complaints
*Customer Pet Peeves, and How to Avoid Them
*Customer Relations on the Telephone
Section 4: Customer Relations is Human Relations
*Understanding Human Nature
*Four Customer Personality Types
*Three Roles Customers Play
*How Customers View Themselves
Section 5: Basic Selling Skills
*Selling Makes the Job More Fun!
*The ABC's of Successful Selling
*Upselling and Cross-Selling
*Ten Commandments for Successful Selling
Section 6: Key Concept Review
*Poise and Confidence in Customer Relations
*You are a Customer, Too!
*Attitudes that Help You Get Ahead
Section 2: Customer Relations: 10 Commandments
*The Customer is Never an Interruption
*Greet Every Customer with a Friendly Smile
*Call Customers by Name
*Remember, You Are the Company
*Never Argue with a Customer
*Never Say, "I Don't Know"
*The Customer Pays Your Wages
*State Things in a Positive Way
*Brighten Every Customer's Day
*Always Go the Extra Mile
Section 3: How to Win & Keep More Customers
*The Customer Service Scale
*How to Handle Customer Complaints
*Customer Pet Peeves, and How to Avoid Them
*Customer Relations on the Telephone
Section 4: Customer Relations is Human Relations
*Understanding Human Nature
*Four Customer Personality Types
*Three Roles Customers Play
*How Customers View Themselves
Section 5: Basic Selling Skills
*Selling Makes the Job More Fun!
*The ABC's of Successful Selling
*Upselling and Cross-Selling
*Ten Commandments for Successful Selling
Section 6: Key Concept Review