Color Smart
How to Use Color to Enhance Your Business and Personal Life
Published on 1. July 2000
Book
Paperback/Softback
176 pages
978-0-671-03459-7 (ISBN)
Description
COLOR
Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?
YOU
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:
How to identify and make the most of your own color profile -- are you Color Forward (R), Color Prudent (R), or Color Loyal (R)?
Our unconscious reactions to color
What colors to use for business presentations to create enthusiasm for your ideas
How to use color to sell a house at the best price
Where the most "in" colors of the moment really come from
Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?
YOU
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:
How to identify and make the most of your own color profile -- are you Color Forward (R), Color Prudent (R), or Color Loyal (R)?
Our unconscious reactions to color
What colors to use for business presentations to create enthusiasm for your ideas
How to use color to sell a house at the best price
Where the most "in" colors of the moment really come from
More details
Language
English
Place of publication
New York, NY
United States
Publishing group
Simon & Schuster
Product notice
Paperback (trade)
Illustrations
+ 8 pg 4-c insert
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 11 mm
Weight
257 gr
ISBN-13
978-0-671-03459-7 (9780671034597)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Mimi Cooper is a principal of the Cooper Marketing Group, Inc. A former executive vice president of a leading regional home furnishings retailer, she has more than twenty years of experience consulting on color for a vast range of products-from automobiles and paints to kitchen accessories and lingerie. A frequent speaker at design seminars and retail conferences throughout North America and Europe, Cooper lives with her husband in Oak Park, Illinois.
Content
Contents
The Importance of Color
An Introduction
1. Becoming Color Smart
Understanding Color Profiles
2. Advanced Color Smarts
Understanding Color Signals
3. Color in the Marketplace
How the Pros Use Color
4. Applied Color Smarts
Using Color in Your Life
5. Kids' Colors
6. Place Palettes
The Colors of Foreign Countries
7. The Future of Color
Epilogue
Color Ad Infinitum
The Importance of Color
An Introduction
1. Becoming Color Smart
Understanding Color Profiles
2. Advanced Color Smarts
Understanding Color Signals
3. Color in the Marketplace
How the Pros Use Color
4. Applied Color Smarts
Using Color in Your Life
5. Kids' Colors
6. Place Palettes
The Colors of Foreign Countries
7. The Future of Color
Epilogue
Color Ad Infinitum