Business Research Methods
10th Edition
Published on 1. January 2008
Book
Mixed media product
768 pages
978-0-07-126333-7 (ISBN)
Description
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
More details
Edition
10th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 760 mm
Width: 180 mm
Thickness: 290 mm
Weight
1546 gr
ISBN-13
978-0-07-126333-7 (9780071263337)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
Content
Part I: Introduction to Business Research; 1. Research in Business; 2. Ethics in Business Research; 3. Thinking Like a Researcher; 4. The Research Process: An Overview; 5. Clarifying the Research Question through Secondary Data and Exploration; Appendix 5A: Bibliographic Database Searches; Appendix 5B: Advanced Searches; Part II: The Design of Business Research; 6. Research Design: An Overview; 7. Qualitative Research; 8. Observation Studies; 9. Surveys; 10. Experiments; Appendix 10A: Complex Experimental Designs; Appendix 10B: Test Markets; Part III: The Sources and Collection of Data; 11. Measurement; 12. Measurement Scales; 13. Questionnaires and Instruments; Appendix 13A: Crafting Effective Measurement Questions; Appendix 13B: Pretesting Options and Discoveries; 14. Sampling; Appendix 14A: Determining Sample Size; Part IV: Insights from Findings: Analysis and Presentation of Data; 15. Data Preparation and Description; Appendix 15A: Describing Data Statistically; 16. Exploring, Displaying, and Examining Data; 17. Hypothesis Testing; 18. Measures of Association; 19. Multivariate Analysis: An Overview; 20. Presenting Results: Oral and Written Reports Case Abstracts; Appendices: A. Business Research Requests and Proposals (with Sample RFP); B. Focus Group Discussion Guide; C. Nonparametric Significance Tests; D. Selected Statistical Tables; References and Readings; Glossary of Key Terms