Business Research Methods with Student CD-ROM
8th Edition
Published on 16. November 2002
Book
Mixed media product
640 pages
978-0-07-123318-7 (ISBN)
Description
Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
More details
Edition
8th edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
ISBN-13
978-0-07-123318-7 (9780071233187)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
Content
Part I: Introduction to Business Research 1. Research in Business
2. Addressing Management Problems with Scientific Thinking
3. The Research Process
4. The Research Proposal
5. Ethics in Business Research
Part II. The Design of Research
6. Design Strategies
7. Sampling Design
8. Measurement
9. Measurement Scales
Part III: Sources and Collection of Data
10. Exploring Secondary Data
11. Survey Methods: Communicating with Respondents
12. Instruments for Respondent Communication
13. Observational Studies
14. Experimentation
Part IV: Analysis and Presentation of Data
15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Results: Written and Oral Reports Cases
Appendixes
A. Core Business Reference Sources: Printed and Electronic Resource Title List
B. Decision Theory Problem
C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project
E. Nonparametric Significance Tests
F. Selected Statistical Tables
2. Addressing Management Problems with Scientific Thinking
3. The Research Process
4. The Research Proposal
5. Ethics in Business Research
Part II. The Design of Research
6. Design Strategies
7. Sampling Design
8. Measurement
9. Measurement Scales
Part III: Sources and Collection of Data
10. Exploring Secondary Data
11. Survey Methods: Communicating with Respondents
12. Instruments for Respondent Communication
13. Observational Studies
14. Experimentation
Part IV: Analysis and Presentation of Data
15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Results: Written and Oral Reports Cases
Appendixes
A. Core Business Reference Sources: Printed and Electronic Resource Title List
B. Decision Theory Problem
C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project
E. Nonparametric Significance Tests
F. Selected Statistical Tables