Business Research Methods with Student CD-ROM
8th Edition
Published in September 2002
Book
Mixed media product
978-0-07-121284-7 (ISBN)
Description
Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consults and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
More details
Edition
8th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
facsimiles
Dimensions
Height: 246 mm
Width: 200 mm
Thickness: 33 mm
Weight
1496 gr
ISBN-13
978-0-07-121284-7 (9780071212847)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
C.William Emory
Business Research Methods
Software
09/2000
7th Edition
McGraw Hill Higher Education
€132.33
Shipment within 15-20 days
Persons
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
Content
Part I: Introduction to Business Research 1. Research in Business 2. Addressing Management Problems with Scientific Thinking 3. The Research Process 4. The Research Proposal 5. Ethics in Business Research Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables