The 12 Attributes of Extraordinary Media Professionals

Reviews / Votes

I've worked with hundreds of students from colleges and universities across the nation, encouraging them to dream big and pursue those dreams with confidence. Cooper's 12 Attributes of Extraordinary Media Professionals is a stabilizing must-read for anyone starting a career in media. -- Nancy Robinson, Director of Education Programs, Television Academy Foundation What are the characteristics that propel some to long-term success while other equally talented people fail? The 12 Attributes is like a checklist for success. Since reading it, I see proof of it repeatedly, in the people I work with and in my own career. I can't recommend it enough. -- Dan O'Shannon, Emmy-winning television writer/producer The 12 Attributes is informative, inspiring, and much-needed in our field. Cooper "speaks" directly with readers, often with a great sense of humor. Readers will not feel like they're reading a book, but rather engaging with a caring mentor. This is a book written from the heart of a true educator and will capture the heart of its readers. As a media professor, I'm excited to adopt this book in my classes. -- Tang Tang, Kent State University Roger Cooper without a doubt knows the qualities one needs to succeed at their craft. I've experienced his gentle yet passionate way with students first hand. Now everyone can experience the Roger Cooper way. I highly recommend it. -- Herb Trawick, award-winning recording industry veteran The twelve attributes Roger Cooper details in his book are applicable to career development stemming from organic human needs. Not only are they a great guide for attaining a career in the film industry, but also a great guide for creating a career you are happy to wake up to everyday, surrounded by people with similar ethics as your own. As with all our choices along life's journey, we create more of what we pursue and this perspective is invaluable for joy in the field, for long haul. -- Reena Dutt, producer, actor, director Heed the lessons herein, as they deliver a "how to" for young professionals trying to make their way into and navigate the deep waters of the entertainment industry. -- Daniel Mondschain, production executive, Sony Pictures From the "little things" like arrive early, stay late and always carry a notebook to the big picture, Cooper's 12 Attributes of Extraordinary Media Professionals offers students and media professionals in any stage of their careers practical advice and tips for developing the soft skills so critical to success. I plan on adopting it for the leadership seminar I'm teaching. -- Marianne Barrett, Arizona State University Cooper has written an extremely valuable and timely book. His exploration of the attributes we continually work to develop in our students is done with illustrative stories, wisdom, and humor. This book should be required reading for every student who aspires to a career as a media professional. -- Robin Howard, director, Syracuse University This book offers long-overdue, invaluable advice about the transition from Student Life to Professional Success. Not for Media Students only. Cooper's conversational tone allows the reader to open the book anywhere to increase knowledge and confidence in their future. This book provides a lifetime of common sense thinking. It is a MUST READ for any student. -- Robert B. Affe, The Media School, Indiana University The digital world is providing unbounded career opportunities. Preparing students for flexible, work from anywhere careers that include multiple employers is the challenge. Roger Cooper lays out 12 Attributes to help students understand the career and life marathon. Skills might get you a job but media career advancement requires the introspective understanding that 12 Attributes offers. -- Greg Pitts, Middle Tennessee State University