
Licensing in International Strategy
A Guide for Planning and Negotiations
Farok J. Contractor(Author)
Praeger Publishers Inc
Published on 23. December 1985
Book
Hardback
254 pages
978-0-89930-024-5 (ISBN)
Description
This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.
More details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 19 mm
Weight
581 gr
ISBN-13
978-0-89930-024-5 (9780899300245)
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Schweitzer Classification
Person
ntractor /f Farok /i J.