
Ads that Talk Back
Exploring Media Advertising through Drama with Inner-City Students
Diane Conrad(Author)
LAP Lambert Academic Publishing
Published on 5. July 2010
Book
Paperback/Softback
172 pages
978-3-8383-7922-7 (ISBN)
Description
This reflective practice case study completed for my master''s degree involved creating and delivering a unit for inner-city high school students integrating drama and media literacy/production with a focus on advertising. It used socially critical or issues- based drama to examine the relationship between youth and media advertising, to draw out and question their meanings/understandings, towards finding appropriate ways of teaching media studies. Analysis of students¿ responses to the work and the media messages they created saw these young people as sophisticated readers of advertisements who made meanings that spoke to their needs, desires and life experiences. The study forced a re-evaluation of the critical perspective brought to the teaching, which led to a more pluralistic stance that allowed the intersection of public and private realms of knowing and the acknowledgement of students¿ desiring identities. In representing the research data the study took an alternative arts-based approach by depicting significant teaching/learning moments through scripted scenes.
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 11 mm
Weight
274 gr
ISBN-13
978-3-8383-7922-7 (9783838379227)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr. Diane Conrad is Associate Professor of Drama/Theatre Education, in Secondary Education at the University of Alberta. She teaches drama teacher education, curriculum studies and arts-based research. Her applied theatre research with at-risk, incarcerated and street-involved youth uses a particpatory arts-based approach.