Peak

Transform Your Business to Become a Peak Performer
"Chip Conley gives a brilliant analysis of the absolute necessity of Maslow's hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners--in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches--most successfully!"
--Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness
"Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslow's theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conley's depth and candor make this book a must-read for everyone who wants to improve their organization."
--Bill George, former CEO, Medtronic and author, Authentic Leadership and True North
"One of the best business books I've read. A unique combination of organized intelligence and creative insight. I guarantee it!"
--George Zimmer, CEO and chairman, Men's Wearhouse, Inc.
"Strategy? Got one. Tactics? Check. But there's one more key element without which you won't get anywhere: Motivation. Peak will show you how to create motivated employees, customers, and investors, and tells the story of how one spectacular entrepreneur does it by treating people right--and how they return the favor."
--Chris Anderson, editor-in-chief, Wired magazine and author, The Long Tail
"Chip Conley's book is a perfect combination: part personal story, part business theory, and part how-to instruction. Peak combines head, heart, and soul for today's aspiring business leader. Don't just read this book--do it!"
--Alan M. Webber, former editorial director, Harvard Business Review and co-founding editor, Fast Company