OBD

This title presents a witty, trenchant investigation of a phenomenon that is shaping culture and business in unexpected, disturbing ways."Obsessive Branding Disorder" is a much-needed expose of a business disorder so rampant it has affected our entire culture. Blending trenchant analysis and insight with colourful reportage and humour, "Obsessive Branding Disorder" charts the shift from traditional advertising to the rampant rise of 'the brand'; examining how and why that change happened, and investigating what branding means for us: the often naive consumer.A business-initiative contingent upon consumer approval, branding in many ways determines our world on a daily basis; but in ways few of us have stopped to consider. In an unapologetic examination, Conley offers up a mirror of the branded world, questioning the nature of a national disorder, and the frightening costs it represents to all of us-ones financial and cultural-as branding initiatives creep ever closer to mimicking and replacing traditional forms of community.