KaChing: How to Run an Online Business that Pays and Pays
1st Edition
Published on 2. July 2010
Book
Hardback
236 pages
978-0-470-59767-5 (ISBN)
Description
For nearly fifteen years, Joel Comm has been generating revenue on the web through a number of successful online businesses. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.
Topics include:
* Defining your niche and turning it into success
* Creating and profiting from original content
* Creating and selling information products (i.e. ebook, online video, DVD training programs)
* Becoming affiliates with web merchants
* Setting up membership sites
* Developing an online coaching program
Within each topic, Joel shares stories of his own success, and the book concludes with a number of case studies that span the five styles of making money online. The theme of "KaChing"--the sound made by a cash register when a sale is made--is woven throughout.
Reviews / Votes
'.setting out tips, tactics and commonsense guidelines for making money online.' (Moving Money, September 2010).More details
Product info
GB
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
Unsewn / adhesive bound
Paper over boards
With dust jacket
Illustrations
Screen captures: 51 B&W, 0 Color
Dimensions
Height: 222 mm
Width: 145 mm
Thickness: 17 mm
Weight
457 gr
ISBN-13
978-0-470-59767-5 (9780470597675)
Schweitzer Classification
Other editions
Person
Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.
Content
Foreword.
Introduction--Creating Your Personal KaChing Button.
Chapter 1 The New Web Order--How the Internet Has Brought Opportunity to Everybody.
So, Just How Easy Is It to Begin Building a Web Site?
From Blogging to KaChing.
Chapter 2 Your Uniqueness Equals Cash.
Choosing Your Niche.
The Value of Your Niche--How Keywording Can Boost the Price of Your Passion.
Niches Are Nice, but Micro-Niches Create Nicer KaChings.
You're Not That Unique--Building Your Community.
The Seven Keys to Success.
Chapter 3 Content Is Not King. It Is KaChing!
You Don't Have to Be a Writer to Write Valuable Content.
Seven Content Types that Go KaChing.
It's Not Just What You Say, It's How You Say It.
Ghost and Guest Writers.
Turning Your Content into KaChing.
Chapter 4 Information Products--Selling Your Knowledge.
Creating Killer Ideas for Your Information Products.
Creating the Product.
Writing Copy that Sells.
Recruiting Your Affiliate Sales Team.
Add a Shopping Cart to Your Site.
The Big Launch!
Chapter 5 Earning from Affiliate Programs.
So, What Exactly Is an Affiliate?
Choosing Merchants That Match Your Market.
Choosing the Products that People Want.
Strategies for Affiliate Success.
What The FTC's Guidelines Means for Affiliates.
Chapter 6 Membership Sites--Turning Your Internet Business into a Passive Revenue Machine.
What Is a Membership Site?
What Do Online Membership Sites Have to Offer?
Pricing Your Membership: How Much Is Too Much?
Creating Your Membership Site the Easy Way.
Chapter 7 Coaching Programs.
What Is Coaching?
Strategies for Branding.
How to Do PR for Mass Impact.
Getting Started: Low-End Coaching.
Kicking It Up: High-End Coaching.
Chapter 8 Case Studies.
Content Sites.
Affiliate-Supported Sites.
Information Products.
Subscription Sites.
Branding.
Coaching.
Conclusion.
Other books by Joel Comm.
Index.