Realizing e-Business With Application Service Providers
Published on 6. September 2000
Book
Paperback/Softback
304 pages
978-0-672-32053-8 (ISBN)
Description
This book focuses on the market dynamics in business today that are driving the development of the ASP Model. It defines the core concepts and building blocks of e-business, leading the reader to a comprehensive understanding of the opportunities in this area. Market needs in all sizes and classes of business are driving the adoption of the ASP model by more businesses than was originally forecasted. Now, the largest software and technology companies of the world are actively pursuing the ASP model as a strong business approach. This book will define the key market drivers behind every aspect of the ASP model, including case studies to illustrate each major component. There will also be case studies of the companies that are market and industry leaders that describe their participation in this market. This book will also explore Microsoft's Office Online initiative, Oracle's Business Online stores, and the focus of AT & T's and SoftBank's role in this market. Dell Computer is actively looking into the ASP Model via investments in Interliant and Agillion. This book will delve into the collaborative tools aspect of the ASP model, which is crucial for the long-term success of this marketplace.
More details
Language
English
Place of publication
Indianapolis
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 230 mm
Width: 186 mm
Thickness: 12 mm
Weight
505 gr
ISBN-13
978-0-672-32053-8 (9780672320538)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Louis Columbus
Realizing e-business with Application Service Providers
Book
Que Corporation,U.S.
€60.84
Article exhausted; check different version
Person
Louis Columbus is the Senior Director of Market Research & Analysis for Zland.com, one of the leading Application Service Providers serving small businesses. Louis serves on the Research Committee for the ASP Industry Consortium (www.allaboutasp.com), an international advocacy group of companies formed to promote the ASP industry through research, standards, and reporting measurable benefits. Louis has presented at over 12 e-business and ASP conferences, and founded E-Market Dynamics Corporation, which is focused on tracking the Internet and Application Service Provider market. He lectures at the University of California, Irvine, California State University, and Fullerton, often teaching graduate-level courses in data communications.
Content
Introduction. Who This Book Is Meant For. How This Book Is Organized. I. MARKET NEEDS DRIVING E-BUSINESS. 1. Meeting the Challenge of e-Business with Application Service Providers. How e-Business Is Changing the Way Companies Compete. Its All About the Customer. Exploring the Building Blocks of e-Business with an Application Service Provider. Application Service Providers Deliver e-Business Solutions. Internet Pulse Check and Metrics: Dominant Trends and Predictions. Resources for Tracking the ASP Marketplace. Summary. 2. What Drives Application Service Providers (ASPs)? Exploring Business Models. ASPs Focusing by Segment. Turning Challenges into Opportunities. Internet Adoption in Small Business. Channels of Delivery. Case Study: Why Trigon Electronics Chose an ASP Solution. Summary. 3. Business Needs Driving e-Business Growth. Whats Driving Business-to-Business Growth? Whats Driving Business-to-Consumer Growth? Case Study: How Christopher Radko Drives a Successful e-Business Strategy. Summary. 4. Why Are Businesses Adopting ASPs? Case Study: How Tamura Corporation Is Using ASP-Enabled Applications. Getting to Know Early Adopters of the ASP Model. Using Portals for Managing Projects. Lessons Learned from Early Adopters. Summary. II. FUNDAMENTALS OF E-BUSINESS. 5. Communicating Online Using e-Marketing. Defining Your Differences. Creating a Unique Identity Online with ASP-Driven Tools. Branding Online. Moving Beyond BrochureWare into Responsive, Personalized Content. Creating Customer Listening Systems. How ASPs Are Driving e-Marketing Innovation. Marketing Online. e-Marketing Site Development with an ASP. Case Study: How Razorfish Assisted National Westminster Bank UK. Summary. 6. Selling Online: How e-Commerce Works with ASPs. Exploring e-Commerce from an ASP Perspective. Exploring e-Commerce Partnership Strategies. Creating an e-Commerce Strategy. How ASPs Can Assist in Selling Online. Day-to-Day Running of an e-Commerce Site with an ASP. Defining the Future Direction of Your e-Commerce Strategy. Summary. 7. Automating Your Business and Information with e-Operations. What Is e-Operations? Case Study: UPS e-Strategy Initiatives and Competitive Position Relative to Federal Express. Exploring ASPs Providing e-Operations Solutions. Creating an e-Operations Integration Plan. Summary. 8. Understanding Acquisitions and Alliances in the ASP Marketplace. Alliances to Watch for in the ASP Arena. Case Study: Ciscos Alliances and Acquisitions Drive Internet Growth. Acquisition Strategies of Leading ASPs and e-Business Providers. Benefits to Your e-Business Strategy. Summary. III. ARCHITECTING AND PERFECTING E-BUSINESS STRATEGIES. 9. Planning for Security with Your ASP. Case Study: How CyberSource Minimizes Online Fraud for GUESS? Your Data in Your Building Versus in a Network Operations Center. Security Technologies to Keep Current On. Developing an e-Business Security Strategy on Your Own-Defining Whats Needed. Focusing on Security in Small and Mid-Size Companies. Qualifying the Level of Security Performance Your ASP Can Deliver. Summary. 10. Developing a Scalable e-Business Strategy. Why Is Scalability Important? Introducing Capability Statistics. Scalability Checkpoints. Monitoring Performance and Scalability Metrics. The ASP Plan for Scalability: Plans for Testing Applications. Tying in Scalability with Your e-Business Plan. The Future Direction of ASPs Regarding Scalability. Case Study: Suns SunTone Program for Ensuring Scalability. Summary. 11. Pulling It All Together into an e-Business Strategy. Considering e-Business Experts for Execution of Your Strategy. How ASPs Enable Data Integration. Virtual Private Network Considerations in Your e-Business Strategy. Extranet Essentials. ASPs and Strategy Definition. Architecting the Implementation of an e-Business Strategy. CRM and Sales Force Automation Key Trends and Applications. Case Study: How Buy.com Changed Direct Sales with an e-Business Strategy. Summary. 12. Knowing You Are Doing It Right: Measuring Results. Metrics of Success in e-Business: How ASPs and Their Customers Measure Themselves. Ascertaining Return on Investment for e-Commerce Initiatives. Building Customer Listening Systems That Quantify Performance. Case Study: How J.B. Hunt Logistics Uses Metrics to Streamline Customers Operations. Using Surveys and Research Tools on the Web. Tying It All Together with a Measurable e-Business Strategy. Summary. Bibliography. Index.